Health is far more than just a biological condition…
Health is personal – your physical condition affects your psychology as well as what you are and aren’t able to do in your life.
Health is social – social sciences have shown that there are preconditions and social conditions for determining who is and isn’t at risk of acquiring specific illnesses. Furthermore, personal beliefs, values and social environments have a big influence on how people are willing and not willing to engage with treatment programs.
Health is much more of a social phenomenon than what we’re generally lead to believe. This is why our research looks at local issues and local priorities in relationship to global health goals. We use bio-social and socio-systemic case based frameworks to understand the cultural geographies of health needs, health behaviours and health challenges so that healthcare innovations can be designed in ways that are addressing core needs locally and impact goals globally; and secondly, ensuring that innovations are engaging to their target markets and able to move with a ‘local cultural force’ for mass adoption.
The Value of qualitative data to healthcare entrepreneurs and the Health and Wellbeing Industries
- Feedback from service users and patients can provide valuable insights on how healthcare systems need to change/improve, where innovations need to be made and how they need to be designed.
- Testimonies from doctors and practitioners can also provide valuable insights on how healthcare systems need to change/improve, where innovations need to be made and how they need to be designed. But also, insights from doctors can also provide valuable information on best practices and insights for the development of better treatment programs.
- Good qualitative data from individuals and social groups can give us key insights on local health needs and where key areas of demand are.
The Value of bio-metric and bio-social data to the Music Industry
- A Musical Nutrition technology can tell you that for example there are 300,000 people who are benefiting from a piece of music with certain qualities. These qualities/characteristics of the music can be given to a Publisher or Record Label who can then decide if:
- They have new music written with those characteristics; or
- They have something in their back catalogue that has those qualities/characteristics.
- Bio-metric data and bio-social data can be used to create composition methods, performance practices and compile powerful artistic collaborations.
Qualitative data and musical data can give us key valuable insights on the human condition that enable us to understand what is involved in designing innovations and best practices for successful high impact projects.
“What do we make of the fact that an estimated 10 million people, almost all of them in poor countries, die each year from diseases for which treatments are readily available in rich countries?” (1) How do we stay complacent when “over 650 million people worldwide are estimated to meet diagnostic criteria for common mental health disorders” (2)… and that over 50% of these never receive adequate treatment? It’s time to find ways to put research into action and data to use.
Nada Brahma triumphs a “Musical Nutrition Technology” but also the ability to collect and catalogue important qualitative and bio-metric data… data we believe has to be put into action for the achievement of global healthcare goals.
(1) Robert E. Black, Saul S. Morris, and Jennifer Bryce, “Where and Why Are 10 million Children Dying Each Year?” Lancet 361, no. 9376 (2003) 2226-2234.
(2) Investing in Mental Health, Evidence for Action. World Health Organisation. 2013, (ISBN 978 9241564618)